Use of High-Definition Video Technology to Acquaint the Public with Cryptic Desert Fishes of the Southern Nevada/Death Valley Region

Authors: Taylor L. Ulrich, Scott A. Bonar, Cody M. Sheehy, David Bogner

Year: 2016 (xlviii)

Abstract

Desert fishes are cryptic, and infrequently seen by the public. Apathy of the public toward these fishes and their ecosystems hinders their conservation. Fortunately, advanced technological means to acquaint the public with these species is becoming increasingly common. We are creating low-cost educational videography presentations featuring the unique and often rare desert fishes of Nevada and Death Valley. Here we provide examples of high-definition underwater and aerial footage possible with current low- cost, advanced technology. Techniques used to collect this footage are specifically tailored to be used by field biologists when creating educational presentations. Furthermore, we outline marketing and educational research methods we are investigating to maximize presentation effectiveness. Low cost technology can provide spectacular visual results and could potentially serve as an effective tool to acquaint the public with rare desert fishes.